| People |
Craig Federighi Comedy Hour™️ |
Craig makes literally any joke |
| People |
Tim Cook talking realllyyy sloow |
Tim talks at a slightly slower rate, but everyone still thinks its really funny |
| People |
Jony Ive(?) |
Jony Ive has any involvement in the presentation (even though he left Apple!) |
| People |
A music performance |
Any live/recorded music performance, as they're always completely unnecessary. |
| People |
Student Developers |
Apple showcases some of the student developers! |
| People |
Weed Joke(s) |
Anyone (probably Craig) makes a weed joke |
| People |
Deirdre talks about retail |
Deirdre talking about any updates or changes to Apple retail! #GoRetail |
| People |
Eddy Cue being insane |
This also includes his choice in clothing |
| People |
Random Celebrity makes an Appearance |
Any celebrity shows up to make an appearance, including anyone from Sesame Street. |
| People |
Boring guest speaker |
Someone presents that is so incredibly boring, you try to skip over it, even knowing you're watching the event live. |
| People |
"Our Best ___ Ever" |
... |
| People |
"One More Thing" |
... |
| People |
"GOOOOOOOD MORNING" |
... |
| People |
"Magical" |
... |
| People |
"Revolutionary" |
... |
| People |
"And we're making it available right now" |
... |
| People |
"Some incredible stuff to show you here today" |
... |
| People |
"It works just like you would expect it to" |
... |
| People |
"Something you'll only see at Apple" |
... |
| People |
"Isn't that great?" |
... |
| People |
ARM Mac |
Apple announces are discusses the transition to ARM powered computers running MacOS |
| People |
AirTags |
Apple announces or launches AirTags |
| People |
"Apple Prime" |
Apple announces or launches a service bundle similar to Amazon Prime including multiple existing services (Ex: Apple Music, AppleTV+, Apple Arcade, etc.) |
| People |
iOS Visual Refresh |
The next version of iOS/iPhone OS changes a majority of the foundational design. |
| People |
AirPower |
Apple announces or even discusses the existence of AirPower |
| People |
iPhone OS |
Apple announces the shift of iOS to iPhone OS naming scheme to align with other software. |
| People |
Something that didn't leak |
Apple announces or launches something that wasn't leaked extensively. |
| People |
New iMac Design |
Apple announces or launches a dramatic iMac redesign (Ex: Smaller Bezels, Nano LED Display, etc.) |
| People |
New Over-Ear Apple Branded Headphones |
Apple announces or launches some sort of Over-Ear "pro" headphones. You can also count if Apple changes or updates AirPods. |
| People |
Pro Apps on iPad OS |
Apple announces or discusses the transition of XCode, FCP X, Logic Pro, and other pro apps to iPad OS. |
| People |
Reduced Prices |
Apple lowers the price of any existing products/services. |
| People |
More Colors |
Apple launches any product with a new name for a color. Even if the color is the same, as long as the name changes this will count. |
| People |
New Siri Tricks |
Apple updates Siri to provide more features that are NOT gimmicks and help improve a users workflow. |
| People |
Game Demo |
Apple demo's any game in any capacity. |
| People |
Microsoft |
Any sort of Microsoft product or service is shown during the presentation. This does not necessarily mean a demo. |
| People |
Apple Stock goes up |
Apple stock goes up AT LEAST 15 points. |
| People |
Making fun of Leaks |
Apple acknowledges, jokes, discusses about some of the products that were leaked or specific leakers. |
| People |
Software Update after keynote |
Apple launches new software available to download after the keynote. |
| People |
More than 5 feature demos |
Apple does more than 5 unique demos during the duration of the keynote. |
| People |
New Today@Apple Sessions |
Apple announces new Today@Apple or Today@Apple@Home sessions. |
| Tech |
The U1 Chip |
Apple officially and publicly integrates the U1 chip into iPhone OS, iPad OS, etc. |
| Tech |
New SKD's |
Apple announces or launches BRAND NEW API's/SDK's available for developers. |
| Tech |
LiDAR |
Apple does a demo about new use cases of LiDAR or it's impact. |
| Tech |
Project Catalyst |
Apple discusses the future of Project Catalyst or something related. |
| Tech |
Product Refresh |
Apple announces or launches a refresh/update to any hardware product. |
| Tech |
Something Mindblowing/Unexpected |
Apple announces or launches something that was completely unexpected and had never been leaked or discussed extensively prior. (Ex: Apple Car, Apple Glass) |
| Tech |
Changing iPhone OS Update Schedule |
Apple changes the way the release updates so that more smaller updates are released rather than fewer larger one's. |
| Tech |
Better Performance on existing devices |
Apple announces or releases software that makes existing devices faster or preform more efficiently. |
| Tech |
Amazing 3rd party app |
A new/updated 3rd party app that makes a unique/innovative use of one of Apple's SDK's (Ex: AR Occlusion from Minecraft Earth) |
| Tech |
Apple CarKey |
CarKey is officially implemented into iPhone OS |